How are you doing against your Personal Branding checklist?

Its great when someone publishes a list of “X important things you must do in order to…” , because it provides a fantastic way of metering your own progress towards your goals. Personal Branding guest blogger Jason Jacobsohn gives a classic example at with 13 Important Drivers to Developing Your Personal Brand. What could be more reassuring than counting the achievements you have already ticked off? If you already have plans to accomplish the others, it only encourages you further.

In fact, I find it highly satisfying that Jason lists only one important driver that I do not esteem - personal note cards. But anyone who has tried to decipher a scrawled personal message from me in the past decade will appreciate that no amount of gold-emblazoned bonded card stock could ever make my handwriting appear professional.