Learning to network

November 13, 2006

What is Social Media Optimization?

Filed under: Publishing, Social Media, Technologies — Arthur M. Gallagher @ 5:42 pm

(…or optimisation, as my fellow countrymen would prefer)

By now most everybody must be aware of the value to being in that first batch of results when a search engine goes out to look for certain terms. The art of being in that top ten has long turned into a science, which goes by the name of Search Engine Optimization (SEO). But clearly the new 2.0 world has upset some of these scientific rules (like when they realised you would not fall off the edge if you sailed too far) so a new science has been born.

Rohit Bargava seems to have gotten the ball rolling on SMO, and as if to show the power of the new paradigm, his original post on the subject “5 Rules of Social Media Optimization (SMO)” has been constantly updated with extras and links to more materials, so it is still a great place to go to find what are now the 16 to 19 rules of SMO, in myriad languages.

So not only does Web 2.0 rock, but with SMO businesses can determine strategic steps to maximise their use of it.

1 Comment »

  1. Well I used to be a freak about SEO etc. Doing everything like site submission and stuff for my old blog. Got tired of it for the new blog. (Act of War) Turns out I’m in the top ten for some search terms that my blog goes with. 70% of my visitors visit my blog with accurate search terms. (That is I have the content they are looking for!)

    Generally everyone says Good content is the key to the top 10. Let me add a bit of wisdom to that – Give them the content they want. If your readers are searching for King Arthurs story and land on your blog wouldn’t hurt to dedicate one post to King Arthur would it? πŸ™‚

    Well Web 2.0 does rawk. If you read TechCrunch you must be seeing loads of start-ups. Try one of them which suits your need and you’ll see WHY Web 2.0 rawks! πŸ™‚

    Comment by Ashish C. — November 14, 2006 @ 4:32 am

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