One of the things that I realised very early on in my blogging experience, is that its important to stay focussed (especially when you put pen to paper “creatively”). Encouraged by the value of having clear terms of reference set out for my professional engagements, I decided that having such clearly mandated objective was a very positive way of keeping my blogging on track, and consistent for readers too.
Recent articles from Dennis McDonald have enforced this idea, but shown that they can also extend to other parts of our online social interaction. Rather than explicit guidelines about what is in or out of scope for a particular blog, he shows what kind of interactions he encourages in each of his online social channels A Map of My Online Networking Tools: Part 1. Naturally, these two definitions can start to overlap, giving a list of which channel is preferred for what, and what are the typical constraints you would put on communications in any of these channels. I’m not saying you need to formalise all of these definitions in writing, but if you decide to yourself what is acceptable and encouraged and where, it can help you stay focussed in this world of increasing choice, where there are myriad tools for any given task you might have, and where our time becomes increasingly precious.