Learning to network

December 12, 2007

Wave around your personal brand with eight arms

Filed under: Learning, Self-marketing, Uncategorized — Arthur M. Gallagher @ 10:38 am

Dan Shawbel has developed a model of eight prime areas of activity within the realm of personal branding:

  1. Social media – your brand’s communication channel with the world
  2. Entrepreneurship – your career is your business, who else will manage it for you?
  3. Human resources – as potential consumers of your services this is your target market
  4. Public relations – you can get your message across using new and old media
  5. Self-marketing – primes you with the raw material for any conversations
  6. Forming relationships – networking allows you to transact with people who may be interested in your brand
  7. Search engine optimization – improving your page rank through publishing techniques that can often complement your content

Not only does <a href=http://personalbrandingblog.wordpress.com/2007/12/10/personal-branding-octopus-model-of-relevancy/>Dan’s article</a> explain this more clearly than my clumsy paraphrasing, but it also comes with a free Octopus.


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