Learning to network

January 21, 2008

How LinkedIn helps you strengthen your network, even by chance

Filed under: LinkedIn, Manage my network, Social Media — Arthur M. Gallagher @ 12:08 am

Scott Allen recently wrote about the way he likes LinkedIn because it helps him make fortunate discoveries by accident – Serendipity, Or Why LinkedIn Really Works

I could not agree more about the way “chance” discoveries help me strengthen my network. And I think this is one of the great reasons to maintain a quality network of trusted business colleagues, rather than casually connecting with open-networking link seekers.

I feel I get a great deal of value for the time I spend “casually browsing” my own extended network. When I successfully connect to someone, I find it’s useful to peruse those people they have brought me as new second degree connections. And it’s often interesting to note who is adding new connections and occasionally who they are.

Its not just that I can develop a better understanding of the industries and markets (my current ones, and others). I actually develop a better understanding of who I know out there, what they are up to and how we are intertwined. Its like being able to see the wiring under the covers, and realising how it all comes together.

And of course spending time nurturing my network can only help it grow – in strength as well as numbers.

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