Learning to network

July 18, 2008

Upsizing your Personal Brand

Filed under: career, Self-marketing, think positive — Arthur M. Gallagher @ 12:59 pm

One of the issues I’ve always struggled with in the past is the fact that I am my own product, as a consultant I only have a certain number of hours in any given day that I can spend with clients and bill to them. Although there is often room to negotiate rates up, depending on the circumstances you move yourself into, this still a major limiting factor on ones income.

Well, if you are well-versed in how to identify, develop and project your own Personal brand, then the next logical step would be to grow this into a fledgling Corporate brand. All you need to do is to find a way to remove yourself from the critical path, or if you have already learnt to think big, remove your foot from the hosepipe. Whether you encourage trusted ex-colleagues to take on parts of your role, put yourself out of a job by developing a tool that does some of the wonderful things clients want without you needing to be there, sell some of your experience in the form of courses or books, the choice is yours. At the end of the day, you can find ways to accept more clients who will value the extra special something that is behind your USP.

It all comes down the the notion that we are the people who set our own limitations – if you can just encourage yourself to think that little bit bigger, then the sky becomes your limit!


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