Learning to network

January 15, 2009

Do you want your resume to be fancy, or just plain findable?

Filed under: career, Self-marketing — Arthur M. Gallagher @ 1:21 am

I am updating my personal profile and CV, and part of this is my list of Specialities. Naturally I want to create the best possible impression, but perhaps I should actually consider compromising some of my principles.

Because I see my list of specialities as about “doing things”, I think that Verbs make the point most clearly, and I always prefer to use plain language when I can

for example:
 – implementing systems
 – defining requirements

However most people seem to write resumes and job specifications using nouns

 – systems implementation
 – requirement definition

These are not plain language, nor do they have the feeling of action – they are static and staid. Also they are slighty longer and and actually more difficult to get your mouth around if your read them out loud. I just feel that the verb versions are simpler and better.

However, the modern dynamics of curriculum vitae, resumes and profiles is driven by a new imperative, “findability”. It is becoming increasingly rare for a resourcing manager or recruitment consultant to discuss key roles with their contacts or thumb through their rolodex or file of quality personnel. Nowadays it is far more likely that they will search through a series of online resources looking for good keyword matches.

In other words, your online career profile must have good SEO.

You may be able to rely on some of the recruiters’ search portals having sensible thesauruses, but at the end of the day you are more likely to score hits if you include the same precise terms in your profile as the ones that recruiters are looking for.


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