Frequently we bemoan commercialisation, because it dilutes principles that we hold in high regard. Chasing the dollar, we say, makes us focus on vulgar distortions, loosing the original beauty of our intentions. Well, in some cases the opposite is actually true.
I found this article interesting not because I want to improve the SEO ranking of my content, but because it suggests doing things that you should be doing anyway. Because search engines rank content that is well constructed, simply, relevant and clearly marked up, they favour pages that are well put together.
Sourcers are more like traditional headhunters than regular recruiters, they go out to try and find the ideal person for a role, rather than searching their existing database of CVs. Shally Stekerl and (six degrees from) Dave Mendoza have recently started a business called JobMachine, sharing their sourcing secrets with recruiters. In the post StlRecruiting: JobMachine Interview: Sourcers Extraordinaire we find some usefuls suggestion for people who are hoping to be “sourced” at some point in the future.
Whereas recruiters publicised their requirements and extracts from job descriptions, in the hope of attracting potential candidates, sourcers are far more pro-active. Therefore there is not point in contacting sourcers, because you cannot know what they are interested in. Instead Shally offers the following advice
7) How can I, as a candidate, improve my chances of getting “found” online by a sourcer?
Create an online presence that clearly details your expertise, aspirations
and how to contact you. Make sure that online presence is listed or linked
to places relevant to your industry.
This follows on very well from the sound advice many career consultants offer. They say we should define our ideal role, to help us take specific specific actions to find where such opportunities exist. Now the sourcers are adding the advice to disclose that information about our ideal role. If we share it publicly, then sourcers can find it, and of course prospetive employers can know when they have found someone who could well be just that person they were looking for. Maybe this is a case where your wish is more likely to come true if you tell other people what you wished for.
SiteProNews published a list of the 10 Blogging Sins that can help you be succesful by avoiding common pitfalls.
10. Sending Mixed Messages
9. Making It Hard to Subscribe
8. Inconsistent Posting
7. No Contact Info
6. Not Moderating Comments
5. Excessive Advertising
4. Not Linking to Posts
3. Dark Background, Light Text
2. No Search Box
1. Hiding Navigation
My defence for committing a couple of these is “well they are not all deadly”, as I am not aiming to do this professionally, nor is my readership extensive. But they are all very sound advice, and there’s no excuse for not starting off on the right foot.
When I first set this blog up I clearly had a very different mindset. I guess I was used to finding neat abbreviations that meant something, yet did not take too long to type out. Since then I have clued in to the fact that only geeks or morons type out any kind of URL by hand, and the rest of humanity use the venerable click to reach their destination. And what I have noticed myself is that the eye is in almost complete control of the arm-move-finger-click reflex (except when strong passions pull rank, or small children and pets arrive at the desk).
I have just read my own signature (it is healthy to check your own reflection, from time to time) and was disappointed by my own lack of branding expertise. Take a look at the following two lines: although they point to the same content, which do you think is clearer, bolder and therefore more likely to draw interest from the pointing finger?
Maybe a learnet is some kind of bird, a distant cousin to the egret? No? In any case, few people are going leave their eyes there long enough to work out the convoluted abbreviation of learning to network. That’s called learning the hard way!
For some reason I’m suddenly seeing my own work with a very critical eye, and I have also noticed that my chosen WordPress theme does not work so well with multiple blog posts in a single day. The date has higher contrast, and therefore appears more prominent than the title of the post. I don’t know if I will be able to keep up this rate of posting, but I will have to find a way to make the all important copy in the title appear more clearly.
Shucks! If only everybody read the feeds 😉
Following on from my last post on standardised CVs, I managed to dig out the link for resume standards I saw in a post from Bill Vick. He mentioned the HR-XML Consortium.
I discovered that I was not the only person musing about how much better the jobseeker’s world would be if only there were a simple, unified way of marking up the content in CVs – Sara Moss recently wrote Staffing Technology: Portable resumes. However, the reality of the situation might be slightly less rosy. For a more pragmatic view on the obstacles holding us back from curriculum nirvana, see Chuck Allen’s reply HR-XML blog » Portable Resumes.
After all, we are all individuals, and every person’s resume should convey their own personality, capabilities, and even brand. All of this becomes rather difficult to quantify in standardised terms. Yes you can measure quantities in an XML schema, but will it allow a candidate’s qualities to truly shine through.
Still, dreaming about informatic ideals is obviously a part of my individuality, and is a quality that helps me add some measure of positive change into the activities I carry out, so I’m not going to stop just yet.
So today was my first opportunity to do some comparative analysis between these two networking tools.
I received an invitation to a business seminar from a Xing emailgroup, and although you “don’t get ‘owt for nowt”, my up-front costs are a couple of hours one evening, so I decided to accept. I trust its not one where they lock the doors 😉 , so I’ll be free to leave if I feel uncomfortable, and I can just repeat the mantra “don’t sign anything” to ward off evil contracts. Anyhow, I digress, this event is also posted up in Xing which leads to some useful benefits for a virtual networker who is looking to try a little physical networking.
Of course in this first round of the match, you must bear in mind that my LinkedIn profile has many more connections than my Xing profile, but as you’ll see that might be symptomatic of how easy LinkedIn makes it to find your real-world connections.